Manufacturing practices: Antecedents to mass customization

Show simple item record Tu, Qiang Vonderembse, Mark Ragu-Nathan, T.S. 2009-07-30T18:24:40Z 2009-07-30T18:24:40Z 2004-06
dc.description Journal of production planning and control article, June 2004. Please see for the complete article. en_US
dc.description.abstract Mass customization is a strategy that many firms are adopting to exploit the demand for products that meet the needs of individual customers. Mass customization capability is a firm's ability to manufacture products that meet a variety of specific customer requirements quickly at a cost that is comparable to mass-produced products. The challenge for manufacturing managers is to find ways to cope with environmental uncertainty and increasing product variety through mass customization without affecting lead-time, cost or quality. Based on data collected from 303 US firms, this study investigates manufacturing practices (re-engineering set-ups, preventive maintenance, cellular manufacturing and quality assurance) that enable firms to enhance mass customization capability. When the sample is divided into firms with high versus low environmental uncertainty, the results show that these manufacturing practices tend to have a greater impact on mass customization capability when environmental uncertainty is high than when it is low. en_US
dc.language.iso en_US en_US
dc.publisher The International Journal of Production Planning and Control en_US
dc.relation RIT Scholars content from RIT Digital Media Library has moved from to RIT Scholar Works, please update your feeds & links!
dc.relation.ispartofseries Vol. 15 en_US
dc.relation.ispartofseries No. 4 en_US
dc.relation.ispartofseries pp. 373-380 en_US
dc.subject Empirical research en_US
dc.subject Environmental uncertainty en_US
dc.subject Manufacturing practices en_US
dc.subject Mass customization en_US
dc.title Manufacturing practices: Antecedents to mass customization en_US
dc.type Article en_US

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