Retail refreshed

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Title: Retail refreshed
Author: Stanuszek, Marta
Abstract: This thesis explores how a `change-over-fixture', a store fixture that transforms its shape and purpose, will help retailers keep up with the various aspects of merchandising needs as well as create a competitive advantage over many years. With Big Box retailers on the rise and an abundance of other smaller businesses increasing; Independent clothing retailers need to invest in new ideas to endure. In the past and currently, remodeling remains a final option to reboot the store's image and bring customers in. It is not always a success but nonetheless an overwhelmingly popular option. The set of conditions following remodeling are sometimes far too risky for independent retailers. The high costs and time schedule can be a huge financial burden for the smaller business owner. The goal of the thesis is to propose a design that alleviates some of the costs and reduces the time consumed by smaller businesses (also referred to as independent retailers throughout this paper) when dealing with competition as well as the unavoidable merchandise cycles.
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Date: 2007-05

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