An Experimental study of differences in reading photo books by presentation media: print vs. screen

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Title: An Experimental study of differences in reading photo books by presentation media: print vs. screen
Author: Tsai, Ya-Fang
Abstract: As photography technology changes, the penetration of digital cameras is increasing, especially among young users. Compared to conventional camera users who print most of their images, digital camera users print about one-third of their digital images (PMA, 2009b, p. 10). Moreover, only 5 percent of camera phone users make photo prints (Henning, 2008, p. 4). One popular photo-finishing product is the photo book. The objective of this research was to determine whether people interacted differently with photographic content presented in print versus on screen. This research was focused on: 1. Time spent interacting with photo books. 2. Differences of recall and recognition by presentation modality. 3. Choices of medium preference. An experimental study was administered at RIT with 64 participants. Half were shown the printed book, and half were shown the PDF displayed on a computer monitor. The results showed that: 1. The average time spent interacting with the book was approximately 5 minutes for both printed book and screen views. There were no differences in the amount of time spent interacting with photographic content presented in print versus on screen. 2. There were no differences in how much participants remembered with photographic content presented on print versus on screen. 3. Overall, 74 percent of participants preferred to keep the printed book. However, relatively more participants selected the PDF when shown a PDF, even though the majority of participants overall selected the book.
Record URI: http://hdl.handle.net/1850/11201
Date: 2009-11

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