Marketing and feasibility study for launching a city/regional magazine in Rochester, New York

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Title: Marketing and feasibility study for launching a city/regional magazine in Rochester, New York
Author: Aizstrauts, John K.
Abstract: A magazine's launch success and long-term survival depends on several key factors, among which are: 1. The presentation of valuable and/or interesting information to its target market audience. 2. Reaching the appropriate audience with that information. 3. Reaching a sufficiently large audience. 4. Attracting advertisers interested in the magazine's target audience. The four primary factors address the critical issues of finding a suitable marketing opportunity in terms of product and audience, as well as providing a viable medium with which advertisers can reach the same audience. Consequently, how well and quickly a magazine satisfies those factors will greatly influence its chances for success. The magazine launch is therefore dependent upon developing appropriate editorial and reader profiles, estimating readership size, and assessing advertiser interest. In addition, the overall economic feasibility of the endeavor must also be evaluated. This project will cover conceptualizing, designing, developing, and implementing a comprehensive exploration and evaluation of the market for a new, real-life city/regional magazine.
Record URI: http://hdl.handle.net/1850/11493
Date: 1989-05

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