An Analysis of national average car rental rates and economic indicators

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Title: An Analysis of national average car rental rates and economic indicators
Author: Peterson, Amy S.
Abstract: Travel suppliers have depended largely on business travel as their main source of business and profit because it is less price conscious and finicky compared to the pleasure travel market. The past recession has caused corporations to scale-down by drastically reducing business related travel; therefore, it is understood, as a majority, that the condition of the economy usually dictates future business. Car rental companies are a significant part of the travel supplier industry and it is wondered if the fluctuations in car rental rates are a direct reflection of the rise and fall of the economy also. The study will use four key economic indicators (housing starts, retail sales, car sales and unemployment) as a direct reflection of the economy. Car rental rates will then be added to notice any correlation between the two.
Record URI: http://hdl.handle.net/1850/11571
Date: 1993

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