The Olympic sponsorship: a meeting planning perspective

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Title: The Olympic sponsorship: a meeting planning perspective
Author: Browning, Lisa E.
Abstract: This study examines the process associated with implementing a major international meeting/exposition from the corporate perspective. Using the 1992 Summer Olympics as a backdrop for a client V.I. P. program by a major U.S. Optical Corporation, this project tracks the planning, development and implementation of a meeting planning incentive program. Topics examined include: site-selection, budget, ticketing for events, on-site transportation, food & beverage, daily agenda, premiums, international documentation and security. The study provides a comprehensive overview of planning major meetings.
Record URI: http://hdl.handle.net/1850/11718
Date: 1992

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