The Olympic sponsorship: a meeting planning perspective

Show full item record

Redirect: RIT Scholars content from RIT Digital Media Library has moved from to RIT Scholar Works, please update your feeds & links!
Title: The Olympic sponsorship: a meeting planning perspective
Author: Browning, Lisa E.
Abstract: This study examines the process associated with implementing a major international meeting/exposition from the corporate perspective. Using the 1992 Summer Olympics as a backdrop for a client V.I. P. program by a major U.S. Optical Corporation, this project tracks the planning, development and implementation of a meeting planning incentive program. Topics examined include: site-selection, budget, ticketing for events, on-site transportation, food & beverage, daily agenda, premiums, international documentation and security. The study provides a comprehensive overview of planning major meetings.
Record URI:
Date: 1992

Files in this item

Files Size Format View Description
LBrowningThesis02-1993.pdf 25.43Mb PDF View/Open Thesis

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record

Search RIT DML

Advanced Search