But what do they think it means? The Text/image relationship in informational communication

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Title: But what do they think it means? The Text/image relationship in informational communication
Author: Bartell, Nicole E.
Abstract: To better understand how an audience processes information transmitted via image, text, or both, this study presented four different versions of the same message to four groups of RIT students. The message consisted of the following content: text only, text with images depicting evenly spaced years, text with images depicting irregularly spaced years, and text with irregularly spaced years. Subjects were instructed to look at the message for a set amount of time and then complete a questionnaire. Those who were given messages that had images and text felt less confused or misled than those who were given messages containing images only. Subjects reported that images and text both have the potential to mislead when trying to inform, but that the preferred method for acquiring information is that which employs both images and text together.
Record URI: http://hdl.handle.net/1850/11799
Date: 2004-08-11

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