Persuasion by association: A Content analysis of cigarette advertisements aimed at the youth market

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dc.contributor.advisor Austin, Bruce
dc.contributor.advisor Neumann, David
dc.contributor.advisor Gong, Wen
dc.contributor.author Carmichael, Pamela L.
dc.date.accessioned 2010-04-07T14:51:41Z
dc.date.available 2010-04-07T14:51:41Z
dc.date.issued 2004-05-10
dc.identifier.uri http://hdl.handle.net/1850/11800
dc.description.abstract Past research suggests that manufacturers market cigarettes through advertisements associating cigarettes with qualities and behaviors valued by the target audience. Using content analysis, the present study compares the visual and verbal/textual product associations in cigarette advertisements in youth- (People and Sports Illustrated) and adult-oriented (Time and Better Homes and Gardens) magazines. Results show significant differences in product association categories, with ads in youth magazines significantly more likely than those in adult magazines to employ associations related to social gatherings/friendship, romance/eroticism, independence/self-reliance/rebellion, prize giveaways/merchandise, and pleasure/refreshment/flavor/quality. This study adds to the body of knowledge on the content of cigarette advertisements and contributes to the understanding of techniques used in targeting youth with advertisements for a product with proven negative health consequences. en_US
dc.language.iso en_US en_US
dc.subject Communication en_US
dc.subject.lcc HF6161.T6C376 2004
dc.subject.lcsh Advertising--Cigarettes--Research en_US
dc.subject.lcsh Target marketing--Research en_US
dc.subject.lcsh Cigarette smokers--Effects of advertising on en_US
dc.subject.lcsh Teenagers--Effects of advertising on en_US
dc.subject.lcsh Persuasion (Psychology) en_US
dc.title Persuasion by association: A Content analysis of cigarette advertisements aimed at the youth market en_US
dc.type Thesis en_US
dc.description.college College of Liberal Arts en_US
dc.description.department Department of Communication en_US

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