A Case study: The Queen Sirikit national convention center

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Title: A Case study: The Queen Sirikit national convention center
Author: Pongcharoenkiat, Nongluk
Abstract: In the past, most of the meetings and conventions were held in convention centers in the luxury hotels in Bangkok because Thailand had no independent convention centers or facilities that offered the same range of services as the hotels. The Thai government decided to construct a convention center named "The Queen Sirikit National Convention Center" (QSNCC) when Thailand got approval from the World Bank committees in 1989 to be the host in holding the World Bank and the International Mutual Fund meeting in October, 1991. The purpose of the QSNCC is currently to encourage the growth of the meetings and convention industry in Thailand. The QSNCC named after Her Majesty the Queen of Thailand, is a fitting monument to celebrate her auspicious 60th birthday which falls on August 12, 1992. After considering the services and facilities of the QSNCC and the competitors which are the Bangkok Convention Center owned and located in the Central Plaza Hotel and the Grand Ballroom owned and located in the Shangri - La Hotel, the problems of the QSNCC are 1 . Size and facilities are limited to the World Bank committee. 2. Ceiling height in building C and D is too low to hold an exhibition. 3. Catering service is limited to less than 1,000 participants. 4. Too few breakout sessions are available. 5. Convention service managers are not provided. 6. Price is high when compared to competitors. 7. No hotel space is available. 8. Terms of management contract is too short. Therefore, the QSNCC should be changed in various ways to encourage potential customers to come and use the QSNCC.
Record URI: http://hdl.handle.net/1850/11855
Date: 1992

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