Multi-attribute utility test of U.S. frequent guest programs with applications to the Korean lodging industry

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Title: Multi-attribute utility test of U.S. frequent guest programs with applications to the Korean lodging industry
Author: Kim, Seakyoung
Abstract: This study has evaluated the adaptability of the Frequent Guest Program of the U.S. lodging industry to four sample hotels in Seoul, Korea, which are looking for competitive strategies to satisfy business travelers. The evaluation was done to produce qualitative insight into the program to help determine whether or not a hotel should commit its money to the Frequent Guest Program's implementation and operation. The evaluation showed that the program is fairly adaptable to all hotels in the sample. And for one sample hotel, the program is evaluated to contribute solidly to the realization of its purpose.
Record URI: http://hdl.handle.net/1850/12087
Date: 1993

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