Assessing interpretability of visual symbols of varied colors across demographic profiles

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Title: Assessing interpretability of visual symbols of varied colors across demographic profiles
Author: Parker, Brendan
Abstract: Visual symbols are often ambiguous. An icon is meant to convey a particular meaning, but viewers may interpret the image differently. This thesis shows how a viewer`s demographic background and icon color can affect their interpretation of a symbol. A website survey, featuring a library of icons, asked users of varied demographic profiles to interpret each figure presented randomly in one of five colors: black, blue, red, green, and orange. The qualitative text data from the participants` interpretations were compared to the quantitative data from icon and demographic information by means of multinomial logit analysis. The experiment found numerous noteworthy correlations, showing that the color of an icon and person`s background can have a significant and oftentimes predictable influence on interpretation. Icon designers can use this approach to see which icon would be best used to serve certain purposes.
Record URI: http://hdl.handle.net/1850/12245
Date: 2010

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