Major Factors Affecting the Growth of Emerging Consulting Companies in Kosovo : [presentation given May 27, 2010]

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dc.contributor.advisor Bowen, Brian Zogaj, Leke 2010-09-22T13:08:52Z 2010-09-22T13:08:52Z 2010-05-10
dc.description.abstract There are many problems and challenges confronting small consulting companies in Kosovo today. The major factors involved form the basis of the problem that is described in this proposal. The Kosovo market has its unique characteristics that local companies are having to face as well as general factors affecting companies all around the world. These factors are listed below a) General Factors, b) East Europe Factors, and c) Kosovo specific Factors: A) General Factors 1) Technology 2) Globalization 3) Innovations 4) Fast changing markets B) East Europe Factors 1) Post communist market 2) Privatization 3) Business Processes C) Kosovo Specific Factors 1) TAM-BAS Project 2) International aid agencies 3) The recently established regional free trade agreements 4) Economy Assessing these above factors, which directly affect the Kosovo market and its trends is the main object of analysis in this paper. These important factors are invfluencing current situations and possible changes of the Kosovo market and will influence business long term strategies. Market penetration for every industry, including Service Companies, is the most challenging and difficult task through all phases of the business life cycle. Moreover, branding and establishment of a respected company identity then needs to be done in order to create a market for its services. The establishment of consulting companies, after the war and their further evolvement in the Kosovo market, proving to be a difficult joruney. Consulting companies should develop market-oriented strategic planning as managerial process and multiple creative advertising techniques to the market with lower price than other companies in Kosovo.
dc.description.tableofcontents Chapter 1. General factors -- Chapter 2. Kosovo factors -- Chapter 3. East Europe factors -- Chapter 4. Consulting services and strategies -- Chapter 5. Cases and interview results from consulting companies -- Chapter 6. Project results and discussion -- Chapter 7. Conclusion and recommendations.
dc.language.iso en_US en_US
dc.publisher School of Hospitality and Service Management en_US
dc.relation RIT Scholars content from RIT Digital Media Library has moved from to RIT Scholar Works, please update your feeds & links!
dc.subject Globalization, export, manufacturing, innovation, trade, international en_US
dc.title Major Factors Affecting the Growth of Emerging Consulting Companies in Kosovo : [presentation given May 27, 2010] en_US
dc.type Capstone Project en_US
dc.description.defense 2010-05-10 College of Applied Science and Technology en_US
dc.description.department American University in Kosovo en_US
dc.description.approval 2010-06-01
dc.contributor.advisorChair Bowen, Brian

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