Marketing professionals' perceptions of personally branded wesites

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dc.contributor.author Hair, Neil
dc.contributor.author Adams, Christopher
dc.date.accessioned 2011-01-18T20:17:32Z
dc.date.available 2011-01-18T20:17:32Z
dc.date.issued 2010
dc.identifier.citation Summer Marketing Educators' Conference, Boston, Massachusetts, August 13-16, 2010 en_US
dc.identifier.uri http://hdl.handle.net/1850/13115
dc.description.abstract Marketing professionals are increasingly recognizing the internet as a channel for branding themselves and their expertise in an increasingly competitive landscape. In this context, the study of personal branding in the online arena has become more relevant than ever before. This in-depth study observes the perceptions of 20 marketing professionals to websites set up by experts and consultants attempting to brand themselves online. Using personal construct theory the study identifies ten themes and 35 sub categories. These include the ability of the site to relate personally to the visitor, design and aesthetics, site presence and updatedness and sales pressure amongst others. en_US
dc.language.iso en_US en_US
dc.publisher American Marketing Association en_US
dc.subject Marketing en_US
dc.subject Personal branding en_US
dc.title Marketing professionals' perceptions of personally branded wesites en_US
dc.type Article en_US

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