Digital printing success models: Validation study

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Title: Digital printing success models: Validation study
Author: Sorce, Patricia
Abstract: In 2003, the RIT Printing Industry Center monograph titled Investing in Digital Color… the Bottom Line1 identified four different business models that were related to successful digital color print services enterprises. The four models reflected different levels of investment in equipment, telecommunications and networking infrastructures, and human resources. Figure 1 summarizes the four business models in terms of investment strategies and market focus. The purpose of this research is to validate those four models. The 2003 research was based on a small sample size of print services providers which did not allow us to generalize to a wider population. Are there just four models? Or are there more or fewer? The earlier study described the investment in infrastructure only and did not include other aspects of the businesses in the model profiles. Therefore, a more in-depth study was designed to provide more reliable estimates of the investments for each model and to add business performance measures.
Description: Document #PICRM-2004-06 Research Area: Processes, Productivity and Profitability
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Date: 2004-12

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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