Challenges in incorporatins sustainability into product development: An Exploratory study

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dc.contributor.author Athalye, S.
dc.contributor.author Govindarajan, S.
dc.contributor.author Lopez, C.
dc.contributor.author Esterman, Marcos
dc.contributor.author Rothenberg, Sandra
dc.date.accessioned 2011-02-07T15:32:12Z
dc.date.available 2011-02-07T15:32:12Z
dc.date.issued 2009
dc.identifier.citation Proceedings of the ASME 2009 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference, San Diego, California, August 30 - September 2, 2009 en_US
dc.identifier.uri http://hdl.handle.net/1850/13255
dc.description.abstract Despite decades of disaggregated initiatives aimed at improving the well-being and quality of life of its employees, their families, communities and stakeholders, many high-technology firms are still struggling to develop an integrated approach to address the triple bottom line aspects of sustainability. In particular how sustainability is being integrated into the product development process, and the challenges that result, is of interest to this work. A literature review into the role of internal factors of how a firm implements a sustainability strategy revealed that it was too normative to guide the implementation of a corporate sustainability strategy at the level of the product development value chain. Therefore, to better understand how senior and mid-level managers actually implement such a strategy, a case study was conducted at two business divisions of two different large, multinational firms that are relatively early in their development of an integrated sustainability strategy. The findings provide insight into the role of internal factors at the level of a business division as it attempts to incorporate sustainability into its product development value chain. en_US
dc.language.iso en_US en_US
dc.publisher ASME en_US
dc.subject Product development en_US
dc.subject Sustainability en_US
dc.title Challenges in incorporatins sustainability into product development: An Exploratory study en_US
dc.type Article en_US

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