Overnight accommodation operation feasibility study for the University Club of Rochester: A Study of the potential market and its service expectations

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Title: Overnight accommodation operation feasibility study for the University Club of Rochester: A Study of the potential market and its service expectations
Author: Boilesen, Karen
Abstract: The purpose of this study is to evaluate the feasibility of renovating and profitably operating overnight accommodations at the University Club of Rochester. This was accomplished by developing a comprehensive survey to analyze the overnight accommodation operations of university clubs sharing reciprocal arrangements with the University Club of Rochester. Customer base, occupancy rates, room amenities, club services, and overnight staffing requirements were addressed. The results revealed minimum in-room amenity and club services expectations of a guest from a reciprocal club. Additionally, the number of non-resident club members and the number of guests whose travel purpose was business positively affected occupancy rates in the respondent university clubs. Among the conclusions drawn from the research is the need to tailor services and amenities to the business traveler to optimize utilization of the overnight accommodations.
Record URI: http://hdl.handle.net/1850/13365
Date: 1997

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