Post service customer satisfaction measurement

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Title: Post service customer satisfaction measurement
Author: Karr, Jason
Abstract: This study provides restauranteurs with information on how to create, implement and evaluate a strategy of customer satisfaction measurement after the service has been delivered and the respective patrons have left the establishment. By measuring and evaluating customers perceptions of the quality of service they received, an organization can determine how they are doing both internally and externally. Application of this information into the business environments will ultimately effect the "moments of truth" with the customers by promoting a better organizational understanding of the customers' wants and needs as well as identifying areas of service that require adjustments.
Record URI: http://hdl.handle.net/1850/13710
Date: 1996

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