The Impact of graphic design on the target audience: Designing an effective social marketing campaign

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Title: The Impact of graphic design on the target audience: Designing an effective social marketing campaign
Author: Childs, Cynthia
Abstract: The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of breast feeding as content for a social marketing campaign.
Record URI: http://hdl.handle.net/1850/13881
Date: 1999-05

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