The Feasibility of a market for a Puerto Rican/ Caribbean restaurant in Rochester, New York: A Pilot study

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Title: The Feasibility of a market for a Puerto Rican/ Caribbean restaurant in Rochester, New York: A Pilot study
Author: Battistini, Yvonne
Abstract: The purpose of the study was to find out if there was a market for a Puerto Rican / Caribbean restaurant in the targeted areas. The surveys were gathered in a SPSS format (Statistical Package for the Social Science) in order to obtain objective analysis from the food consumer on their knowledge of Puerto Rican / Caribbean food. The findings of the study were based upon primary research conducted through a questionnaire. The sample was randomly selected from the white pages of the 1993 Rochester phone book. The questionnaire was mailed out targeting the higher income residential areas. Six hundred surveys were mailed and they were equally divided among people with American and Hispanic last names. From the sample of 600, only 132 questionnaires were answered and returned. The survey results showed that the knowledge about Puerto Rican / Caribbean food is very poor and that there is no market for this kind of food the particular demographic that was surveyed. The study recommends to look for the proper ethnic market, and conduct a study to find out if there is a market for a Puerto Rican / Caribbean restaurant among the ethnic population.
Record URI: http://hdl.handle.net/1850/13901
Date: 1994

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