Xerox early customer engagement process and documentation

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Title: Xerox early customer engagement process and documentation
Author: Bottini, Carmen
Abstract: This paper focused on the Early Customer Engagement (ECE/ECAT) activity that should be utilized for every new product that Xerox develops. ECE is the practice of allowing a few of Xerox more "friendly" accounts to test a product before it launched to the general public. Although the ECE practice has been in utilized for some time, a standardized process and corresponding documentation did not exist. Because of this, there has been ECE Tests that have received unfavorable grades from participants even though the actual Xerox product was satisfactory. The use of this documentation will allow Xerox to streamline the activity needed to run a successful ECE Test. It is only fair to state that previous employees working in this area contributed to some of the information in this paper. The review of these earlier pieces of literature was essential in the creation of this output.
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Date: 1999

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