Xerox early customer engagement process and documentation

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dc.contributor.advisor Marecki, Richard en_US Bottini, Carmen 2011-08-04T20:29:12Z 2011-08-04T20:29:12Z 1999
dc.description.abstract This paper focused on the Early Customer Engagement (ECE/ECAT) activity that should be utilized for every new product that Xerox develops. ECE is the practice of allowing a few of Xerox more "friendly" accounts to test a product before it launched to the general public. Although the ECE practice has been in utilized for some time, a standardized process and corresponding documentation did not exist. Because of this, there has been ECE Tests that have received unfavorable grades from participants even though the actual Xerox product was satisfactory. The use of this documentation will allow Xerox to streamline the activity needed to run a successful ECE Test. It is only fair to state that previous employees working in this area contributed to some of the information in this paper. The review of these earlier pieces of literature was essential in the creation of this output. en_US
dc.language.iso en_US en_US
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dc.subject Customer satisfaction en_US
dc.subject.lcc TS175.5 .B67 1999
dc.subject.lcsh Computer input-output equipment--Testing
dc.subject.lcsh Computer software--Testing
dc.subject.lcsh Consumer products--Testing
dc.subject.lcsh Consumer satisfaction
dc.title Xerox early customer engagement process and documentation en_US
dc.type Thesis en_US College of Applied Science and Technology en_US
dc.description.department School of International Hospitality and Service Innovation en_US
dc.subject.lcnaf Xerox Corporation en_US
dc.subject.lcnaf Computer input-output equipment--Testing en_US
dc.subject.lcnaf Computer software--Testing en_US
dc.subject.lcnaf Consumer products--Testing en_US
dc.subject.lcnaf Consumer satisfaction en_US
dc.contributor.advisorChair Domoy, Francis

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