FOLD: The Definitive guide to folding for print publications: A Designers guide

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Title: FOLD: The Definitive guide to folding for print publications: A Designers guide
Author: Boyle, Trish
Abstract: FOLD: The Definitive Guide to Folding for Print Publications is an extensive yet organized and systematic manual for the representation of existing folding techniques. It is intended to serve as a quick reference for graphic designers and others in the graphic arts industry, aiding in the difficult decision-making process of print production. In this digital age, the role of the graphic designer has changed and expanded into the areas of planning and finishing and pre-flight preparation. Though technology brings with it more design and finishing options, it also brings faster production and turn-around time, leaving designers with little time for research. This guide provides all of the necessary information required to make a confident and educated decision regarding folding techniques for printed matter. The Guide simplifies and organizes all of the existing folding options by family. It lists the advantages and disadvantages of using different folds, limitations of production, a simple affordability scale, information for proper digital document setup, labeled illustrations, questions to ask the printer and the correct terminology to use. A standard page layout and design format was developed for ease of use and visual consistency.
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Date: 1999-05

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