Packaging development process for a wholesale club pack of flea and tick topical treatment for dogs

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Title: Packaging development process for a wholesale club pack of flea and tick topical treatment for dogs
Author: Pregger, Carol
Abstract: The Hartz Mountain Packaging Development Department was presented with the challenge of designing a warehouse club package system for the company's One-Spot flea and tick topical treatment product, to take the place of the competitor's flea and tick treatment product sold in some warehouse clubs. In order to properly service the warehouse club market and better understand the reasoning behind the unique package configurations typically sold in that environment, Hartz Packaging Engineering undertook a study of the background, history and current trends of the club market. This information, along with observations gathered from numerous visits to various club locations, was used to design the One-Spot package system described in this thesis. Included is a summary of the information collected during the research, along with a description of the steps involved in the development of the package system.
Record URI: http://hdl.handle.net/1850/14223
Date: 1999

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