Kansei Engineering and cultural differences in mobile phone design

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dc.contributor.advisor Rantanen, Esa
dc.contributor.author Watson, Loni
dc.date.accessioned 2011-11-02T18:04:01Z
dc.date.available 2011-11-02T18:04:01Z
dc.date.issued 2011-09-01
dc.identifier.uri http://hdl.handle.net/1850/14268
dc.description.abstract Kansei Engineering, a Japanese design method used to translate feelings into product parameters, was used to look at the mobile phone design features of the Motorola Charm, Samsung t249, and HTC HD7 in the United States. Preferences of four design features (shape, material, LCD screen size, and navigation tools) were explored in a sample population of twenty-five university students in a private Northeastern university. Six kanseis/feelings elicited by phones were determined to be important to this group: (1) Attractive, (2) Cool, (3) Durable, (4) Ergonomic, (5) Modern, and (6) User-friendly. A (generic) phone with a rectangular shape, comprised mostly of metal-like and glass material, with a large LCD screen and navigation via a touchpad was determined to be the most ideal and strongly perceived to elicit many of these kanseis. After exploring the cultural sub-groups of this sample, it was determined that there are significant cultural group differences between Chinese participants and both American and Indian participants, mainly when considering the durability (p=.008) and coolness (p=.034) of the phone feature set. en_US
dc.language.iso en_US en_US
dc.relation RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/14268 to RIT Scholar Works http://scholarworks.rit.edu/theses/1369, please update your feeds & links!
dc.subject Affective design en_US
dc.subject Cultural differences en_US
dc.subject Emotive design en_US
dc.subject Kansei Engineering en_US
dc.subject Mobile phones en_US
dc.subject.lcc TK6564.4.C45 W38 2011
dc.subject.lcsh Cell phones--Design and construction en_US
dc.subject.lcsh Industrial design--Psychological aspects en_US
dc.subject.lcsh Human engineering en_US
dc.subject.lcsh Ethnopsychology en_US
dc.subject.lcsh College students--Attitudes en_US
dc.title Kansei Engineering and cultural differences in mobile phone design en_US
dc.type Thesis en_US
dc.description.college College of Liberal Arts en_US
dc.description.department Department of Psychology en_US
dc.contributor.advisorChair Rantanen, Esa

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