An Assessment of on-line package customization for sheet size products packaged in paperboard envelopes

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Title: An Assessment of on-line package customization for sheet size products packaged in paperboard envelopes
Author: Kennedy, Kevin
Abstract: This study evaluates the on-line printing of paperboard envelopes as a means of supporting the need to provide customized packaging. Market forces and new business models are contributing to the need for customized packaging and rapid response to orders. Large retailers are demanding unique packaging presentations and global marketing requires localized packaging for different regions of the world. A business environment ofjust-intime delivery and minimal inventory levels demand flexibility to react to unpredictable product mix and volumes. These conditions require customized packaging within short cycle times. The traditional carton printing process using offset lithography does not respond quickly enough to meet these needs. Alternate methods of applying graphics to paperboard envelopes provide the capability to respond to the need for customized packaging quickly. This study evaluates several alternative application methods to test the hypothesis that on-line graphics application can provide high quality graphic presentation for low volume, customized packages at a cost that is competitive with traditional offset carton printing.
Record URI: http://hdl.handle.net/1850/14449
Date: 2000

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