Issues of customer satisfaction: A Study of Monroe County golf courses

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Title: Issues of customer satisfaction: A Study of Monroe County golf courses
Author: Treat, Tom
Abstract: The golf industry has experienced an explosion as it has grown over the years into a $30 billion a year industry. The Monroe County golf industry has also experienced growth with over 40 private, semi-private, and daily-fee in competition for golf customers. This study of 12 Monroe County golf course owners and managers asks for their beliefs regarding customer satisfaction issues. Lastly, this study will categorize the responses by industry segment to see if there are patterns to management beliefs on golf course competitiveness and customer service strategies.
Record URI: http://hdl.handle.net/1850/14651
Date: 2000

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