Credibility on cable news: An Examination of the factors that establish credibility in newscasters

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Title: Credibility on cable news: An Examination of the factors that establish credibility in newscasters
Author: Mertel, Jonathan
Abstract: This study investigates the factors that contribute to and hinder a cable newscaster's establishment of credibility with their audiences. Considerations were made for political factors, exposure to newscasters, para-social relationship strength and visual credibility. A survey was administered online that obtained a sample of 139 participants. Findings suggest that audience members reporting high levels of exposure to newscasters tended to have higher credibility perceptions. The ability to recognize a newscaster was not a significant indicator of credibility perceptions. Newscasters that were perceived to have liberal political views tended to be perceived as more credible than those perceived as having more conservative views.
Record URI: http://hdl.handle.net/1850/15112
Date: 2012-03-16

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