Mediated voyeurism on social networking sites: The Possible social needs and potential motivations of the voyeurs on Facebook

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Title: Mediated voyeurism on social networking sites: The Possible social needs and potential motivations of the voyeurs on Facebook
Author: Su, Pin Ju
Abstract: Previous studies on social networking sites have failed to comprehensively address the mediated voyeurism in the Internet. The features of Facebook enable millions to follow their friends, which can contribute to mediated voyeurism online. The purpose of this study is to explain the voyeuristic tendencies of Facebook users. An online survey was used to obtain self-reported levels of voyeuristic tendencies and both the social needs (social comparison and social identity) and motivations (surveillance, uncertainty reduction, and uses and gratifications) of Facebook users. Findings suggest that the voyeuristic tendencies on Facebook were positively related to the aforementioned social needs and motivations.
Record URI: http://hdl.handle.net/1850/15113
Date: 2012-03-16

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