Retention fastener preference for Fisher-Price toy packaging

Show full item record

Title: Retention fastener preference for Fisher-Price toy packaging
Author: Haynes, Lakeshia
Abstract: "Wrap Rage" continues to be a growing phenomenon as consumers become increasingly frustrated with toy packaging. Consumers have become dissatisfied with the amount of time and effort it takes to remove product from its packaging. To better meet the needs of consumers, toy company Fisher-Price has implemented several improved consumer-friendly package fastener alternatives. The purpose of this study was to test the three most favorable alternative package fastener concepts executed by Fisher-Price. Interviews were conducted to evaluate the amount of time and effort associated with each fastener and to determine which concept was most preferred. The findings of this study indicated that the most highly preferred method was the key-lock fastener. The paper-string fastener (with corrugated backer) was the 2nd preferred and the improved wire-tie fastener (with plastic backer) was the least preferred alternative method. Overall, the majority of the participants interviewed felt that package samples containing any of the three alternative concepts tested were easy to open and involved less time and effort than previous toy fastener methods used.
Record URI: http://hdl.handle.net/1850/15344
Date: 2010

Files in this item

Files Size Format View
LHaynesThesis2010.pdf 12.48Mb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record

Search RIT DML


Advanced Search

Browse