Retention fastener preference for Fisher-Price toy packaging

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dc.contributor.advisor Jacobs, Deanna en_US
dc.contributor.advisor Densmore, Craig en_US
dc.contributor.author Haynes, Lakeshia
dc.date.accessioned 2012-10-08T14:34:42Z
dc.date.available 2012-10-08T14:34:42Z
dc.date.issued 2010
dc.identifier.uri http://hdl.handle.net/1850/15344
dc.description.abstract "Wrap Rage" continues to be a growing phenomenon as consumers become increasingly frustrated with toy packaging. Consumers have become dissatisfied with the amount of time and effort it takes to remove product from its packaging. To better meet the needs of consumers, toy company Fisher-Price has implemented several improved consumer-friendly package fastener alternatives. The purpose of this study was to test the three most favorable alternative package fastener concepts executed by Fisher-Price. Interviews were conducted to evaluate the amount of time and effort associated with each fastener and to determine which concept was most preferred. The findings of this study indicated that the most highly preferred method was the key-lock fastener. The paper-string fastener (with corrugated backer) was the 2nd preferred and the improved wire-tie fastener (with plastic backer) was the least preferred alternative method. Overall, the majority of the participants interviewed felt that package samples containing any of the three alternative concepts tested were easy to open and involved less time and effort than previous toy fastener methods used. en_US
dc.language.iso en_US en_US
dc.subject Consumer friendly packaging en_US
dc.subject Key lock fastener en_US
dc.subject Paper string fastener en_US
dc.subject Toy packaging en_US
dc.subject Wire-tie fastener en_US
dc.subject.lcc TJ1320 .H39 2010
dc.subject.lcsh Fasteners--Design and construction
dc.subject.lcsh Toys--Packaging
dc.title Retention fastener preference for Fisher-Price toy packaging en_US
dc.type Thesis en_US
dc.description.college College of Applied Science and Technology en_US
dc.description.department Department of Packaging Science en_US

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