Social learning theory as a model for illegitimate peer-to-peer use and the effects of implementing a legal music downloading service on peer-to-peer music piracy

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Title: Social learning theory as a model for illegitimate peer-to-peer use and the effects of implementing a legal music downloading service on peer-to-peer music piracy
Author: Fisk, Nathan
Abstract: In an attempt to both provide added services to students and help curb the growing problem of music piracy on college campuses, many universities have implemented legal digital music services. The Rochester Institute of Technology (RIT) was one of these universities, where the Cdigix Ctrax service is provided to students. In order to evaluate the effectiveness of such a strategy, Information Technology Services (ITS) at RIT requested the services of Dr. Samuel McQuade, who administered a Webbased survey to all Ctrax users and an equal number of randomly selected non-Ctrax using students at RIT. In total, 447 students responded to the survey. This thesis represents a secondary analysis of the data gathered from that survey within the context of social learning. The findings reveal that social learning theory provides a useful framework for explaining illegitimate P2P at RIT and potentially on college campuses across the nation.
Record URI: http://hdl.handle.net/1850/2737
Date: 2006-11-13

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