Print media distribution in a digital age

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Title: Print media distribution in a digital age
Author: Romano, Frank
Abstract: The United States Postal Service (USPS) is a distributor of print media, and its policies and practices will engender short- and long-term effects on commercial printers, and by extension, their customers (publishers and marketers). Increasing mail rates may force publishers to seek electronic and other alternatives that in turn might lower mail volumes sufficiently to adversely affect Postal Service operations, causing a cycle of rate increases coupled with volume decreases. Simultaneously, electronic bill presentment and payment competes for that class of mail that essentially supports the USPS. These occurrences could threaten the infrastructure that supports universal mail service and could negatively impact the $900 billion printing and mailing industries. It may be that the future lies in the effective distribution of promotional and marketing materials in addition to informational product distribution, as well as an approach that contracts more services to private businesses and partners with other organizations to assure reliable distribution of print media. This paper looks at these and related trends.
Description: A Research Monograph of the Printing Industry Center at RIT
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Date: 2002-09

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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