Is corporate insourcing of print on the rise?

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Title: Is corporate insourcing of print on the rise?
Author: Sorce, Patricia; Daly, Brett
Abstract: What is the balance between the "make" and the "buy" decision for corporate document production services? In a Printing Industry Center report from 2003, 43% of marketing executives, often the document creators, reported that they were increasing the amount of printing in-house for collateral material. The research objective of this exploratory study is to gain insight into the document processing and printing sourcing decisions in firms. A total of 44 print buyers completer the survey. The profile of the respondents indicated that they represented a broad range of firms, from financial services to manufacturing. A majority purchased over $500,000 in printing annually for their firms.
Description: A Research Monograph of the Printing Industry Center at RIT
Record URI: http://hdl.handle.net/1850/2864
Date: 2004-12

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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