Is corporate insourcing of print on the rise?

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dc.contributor.author Sorce, Patricia en_US
dc.contributor.author Daly, Brett en_US
dc.date.accessioned 2006-12-06T17:53:41Z en_US
dc.date.available 2006-12-06T17:53:41Z en_US
dc.date.issued 2004-12 en_US
dc.identifier.uri http://hdl.handle.net/1850/2864 en_US
dc.description A Research Monograph of the Printing Industry Center at RIT en_US
dc.description.abstract What is the balance between the "make" and the "buy" decision for corporate document production services? In a Printing Industry Center report from 2003, 43% of marketing executives, often the document creators, reported that they were increasing the amount of printing in-house for collateral material. The research objective of this exploratory study is to gain insight into the document processing and printing sourcing decisions in firms. A total of 44 print buyers completer the survey. The profile of the respondents indicated that they represented a broad range of firms, from financial services to manufacturing. A majority purchased over $500,000 in printing annually for their firms. en_US
dc.format.extent 5382721 bytes en_US
dc.format.mimetype application/pdf en_US
dc.language.iso en_US en_US
dc.publisher Printing Industry Research Center at RIT en_US
dc.subject Printing-in-house en_US
dc.subject Surveys en_US
dc.title Is corporate insourcing of print on the rise? en_US
dc.type Monograph en_US

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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