Determinants of environmental innovation adoption in the printing industry

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Title: Determinants of environmental innovation adoption in the printing industry
Author: Rothenberg, Sandra; Zyglidopoulos, Stelios
Abstract: In this paper, the impact that the task environment has on the adoption of environmental innovations by firms is examined. Specifically, the impact of two dimensions of a firm's external context - munificence and dynamism - is investigated. Both of these factors are studied by drawing on the relevant literature, developing a number of hypotheses, and testing these hypotheses with data drawn from the U.S. printing industry. The major findings are that firms in highly dynamic environments, as well as firms that have adopted productive innovations, are more likely to adopt a greater number of environmental innovations.
Description: A Research Monograph of the Printing Industry Center at RIT
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Date: 2003-10

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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