The New medium of print: Material communication in the internet age

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Title: The New medium of print: Material communication in the internet age
Author: Cost, Frank; Daly, Brett
Abstract: Print is so familiar, that it remains invisible to the average person. This concise, fun-to-read book provides a comprehensive look at the printing industry for those thinking about the world of print for the first time, or even for industry insiders looking to regain a broader perspective. Frank Cost, associate dean of the RIT College of Imaging Arts and Sciences, and co-director of the RIT Printing Industry Center, has delivered a book with a unique perspective on the printing industry. The New Medium of Print is a new kind of book; it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses.
Description: A book excerpt of the Printing Industry Center at RIT
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Date: 2003-10

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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