Data-driven print: strategy and implementation

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Title: Data-driven print: strategy and implementation
Author: Sorce, Patricia; Pletka, Michael
Abstract: Data-Driven Print answers the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying best practices, best prospects, and associated business models for delivering value to printing clients.
Description: Printing Industry Center at RIT book excerpt
Record URI: http://hdl.handle.net/1850/5079
Date: 2006

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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