Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites

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Title: Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites
Author: John, Vikas
Abstract: Individuals increasingly turn to the Internet to satisfy their information needs, including information on health-related issues like HIV/AIDS. Researchers agree that an important characteristic of this medium is interactivity. The concept can be viewed from either a user perspective, focusing on the user’s experience with the medium or a system perspective, analyzing the design of technology. The current study followed the system perspective to analyze the various features on HIV/AIDS awareness and prevention websites. Although all websites were interactive, there was considerable variation in the types of features present. This study attempted to find a relationship, if any, between the degree of interactivity and the page rank of the websites on five of the most popular search engines.
Record URI: http://hdl.handle.net/1850/5762
Date: 2007-11-08

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