Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites

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dc.contributor.advisor Barnes, Susan
dc.contributor.advisor Pugliese, Rudy
dc.contributor.advisor Sorce, Patricia
dc.contributor.author John, Vikas
dc.date.accessioned 2008-03-07T02:01:26Z
dc.date.available 2008-03-07T02:01:26Z
dc.date.issued 2007-11-08
dc.identifier.uri http://hdl.handle.net/1850/5762
dc.description.abstract Individuals increasingly turn to the Internet to satisfy their information needs, including information on health-related issues like HIV/AIDS. Researchers agree that an important characteristic of this medium is interactivity. The concept can be viewed from either a user perspective, focusing on the user’s experience with the medium or a system perspective, analyzing the design of technology. The current study followed the system perspective to analyze the various features on HIV/AIDS awareness and prevention websites. Although all websites were interactive, there was considerable variation in the types of features present. This study attempted to find a relationship, if any, between the degree of interactivity and the page rank of the websites on five of the most popular search engines. en_US
dc.language.iso en_US en_US
dc.subject Content analysis en_US
dc.subject Health communication en_US
dc.subject HIV/AIDS en_US
dc.subject Interactivity en_US
dc.subject Internet en_US
dc.subject.lcc RC606.6 .J64 2008
dc.subject.lcsh AIDS (Disease)--Computer network resources--Evaluation en_US
dc.subject.lcsh HIV (Viruses)--Computer network resources--Evaluation en_US
dc.subject.lcsh Interactive multimedia--Design en_US
dc.subject.lcsh Interactive multimedia--Evaluation en_US
dc.subject.lcsh Web sites--Design en_US
dc.title Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites en_US
dc.type Thesis en_US
dc.description.college College of Liberal Arts en_US
dc.description.department Department of Communication en_US
dc.contributor.advisorChair Austin, Bruce

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