Creativity in the printing industry: The Context of organizational change

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Title: Creativity in the printing industry: The Context of organizational change
Author: Khazanchi, Shalini; Slay, Holly; Sheep, Mathew
Abstract: The printing industry is undergoing numerous changes. The advancement of digital technologies has profoundly impacted the ways in which information is conveyed to consumers and has given people the ability to produce documents on their own, thereby limiting reliance on traditional print companies. As an example of this phenomenon, Freeman and Rothenberg (2006) report on decreasing demand for traditional print products, citing statistics from the Newspaper Association of America that mark a decrease in newsprint consumption of 14%.
Description: A Research Monograph of the Printing Industry Center at RIT.
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Date: 2008-01

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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