Perceptions of privacy on Facebook

Show full item record

Title: Perceptions of privacy on Facebook
Author: Warfel, Elizabeth A.
Abstract: Information privacy in an information age is a paradoxical issue, especially with the recent innovations of the Internet. Social networking sites collect a great deal of personal information about their users. Previous studies regarding both traditional and online commercial marketplace privacy issues have found consumers to be wary of disclosing personal information, but also unaware of the regulations concerning sharing of customer information among companies. This study focused on the differences between heavy and light users’ perceptions on privacy on Facebook. Results from a 25-question survey showed heavy users of social networking sites perceive a greater depth of communication on Facebook and have a more accurate perception of Facebook’s privacy policy than did light users of social networking sites.
Record URI: http://hdl.handle.net/1850/6973
Date: 2008-08

Files in this item

Files Size Format View
EWarfelThesis08-2008.pdf 122.7Kb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record

Search RIT DML


Advanced Search

Browse