Exploring perceptions of consumer experience online

Show full item record

Redirect: RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/7109 to RIT Scholar Works http://scholarworks.rit.edu/other/660, please update your feeds & links!
Title: Exploring perceptions of consumer experience online
Author: Hair, Neil; Colton, Deborah
Abstract: This paper explores consumers' perceptions of their online experience beyond website interface issues. Using Personal Construct Theory (Kelly 1955) this research identified twelve themes including; aesthetics, customer orientation, customization, dependability, entertainment, functionality, identification, informative, innovative, price, product/service offer, and social. These findings build upon those reported in existing literatures on Web site quality. Specifically, this study captured identification and social aspects of online experience as important issues.
Description: Refereed conference proceedings, Discipline-based Scholarship, Equal Author, -- Exploring Perceptions of Consumer Experience online, with Neil Hair, February, 2008
Record URI: http://hdl.handle.net/1850/7109
Date: 2008-02

Files in this item

Files Size Format View
DColtonConfProc2008.pdf 630.9Kb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record

Search RIT DML

Advanced Search