Exploring perceptions of consumer experience online

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Title: Exploring perceptions of consumer experience online
Author: Hair, Neil; Colton, Deborah
Abstract: This paper explores consumers' perceptions of their online experience beyond website interface issues. Using Personal Construct Theory (Kelly 1955) this research identified twelve themes including; aesthetics, customer orientation, customization, dependability, entertainment, functionality, identification, informative, innovative, price, product/service offer, and social. These findings build upon those reported in existing literatures on Web site quality. Specifically, this study captured identification and social aspects of online experience as important issues.
Description: Refereed conference proceedings, Discipline-based Scholarship, Equal Author, -- Exploring Perceptions of Consumer Experience online, with Neil Hair, February, 2008
Record URI: http://hdl.handle.net/1850/7109
Date: 2008-02

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