Exploring perceptions of consumer experience online

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dc.contributor.author Hair, Neil
dc.contributor.author Colton, Deborah
dc.date.accessioned 2008-09-26T13:32:35Z
dc.date.available 2008-09-26T13:32:35Z
dc.date.issued 2008-02
dc.identifier.uri http://hdl.handle.net/1850/7109
dc.description Refereed conference proceedings, Discipline-based Scholarship, Equal Author, -- Exploring Perceptions of Consumer Experience online, with Neil Hair, February, 2008 en_US
dc.description.abstract This paper explores consumers' perceptions of their online experience beyond website interface issues. Using Personal Construct Theory (Kelly 1955) this research identified twelve themes including; aesthetics, customer orientation, customization, dependability, entertainment, functionality, identification, informative, innovative, price, product/service offer, and social. These findings build upon those reported in existing literatures on Web site quality. Specifically, this study captured identification and social aspects of online experience as important issues. en_US
dc.language.iso en_US en_US
dc.title Exploring perceptions of consumer experience online en_US
dc.type Proceedings en_US

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