B2B trade exchanges: a study from a seller's perspective

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Title: B2B trade exchanges: a study from a seller's perspective
Author: Cook, Jack; Cook, Laura
Abstract: B2B transactions directly affect a company's bottom line. More businesses are turning to e-marketplaces to conduct their purchasing and selling operations. This paper examines online trade exchanges and studies 20 manufacturing trade exchanges from a seller's perspective.
Record URI: http://hdl.handle.net/1850/7146
Date: 2002-11

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