An empirical study of web surfers' privacy concerns

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Title: An empirical study of web surfers' privacy concerns
Author: Cook, Jack; Curtin, Rachel
Abstract: Just imagine how you would feel if you found out that someone secretly followed you for months. This person knows your name, address, and birth date, but it does not stop there. They have discovered what medications you currently take, that you plan to vacation in Cocoa Beach, Florida from March 10th to the 18th, what kind of music you listen to, even how old your children are and the fact that you think your spouse is cheating on you. Do you think that this only happens to people in the movies? Think again. This is but a sample of what marketers and websites can deduce from tracking you online.
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Date: 2002-03

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