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Title: Ereview
Author: Print Industry Center
Abstract: As society faces environmental limits to material consumption, the typical business model’s goal of “selling large” must be questioned. In the seminal book Small is Beautiful, Schumaker argues that in order to be a truly sustainable society, we must ultimately consume less. The Printing Industry Center at RIT research report, “Selling Small and Smart: The Future of the Sustainable Enterprise (PICRM-2004-01),” outlines the experiences of three suppliers that are operating under a new business model that allows economic growth, while also helping society to step away from the spiral of increasing consumption. In this new business model, material goods are not seen as ends in themselves. The traditional model of selling as much as possible is abandoned in exchange for a model in which firms make money by helping their customers achieve their goals while using less product.
Description: RIT Printing Industry Center newsletter
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Date: 2005-01

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