Taking advantage of digital opportunities: a typology of digital entrepreneurship

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dc.contributor.author Demartino, Richard
dc.contributor.author Hull, Clyde
dc.contributor.author Hung, Yu-Ting
dc.contributor.author Hair, Neil
dc.contributor.author Perotti, Victor
dc.date.accessioned 2008-12-09T14:32:27Z
dc.date.available 2008-12-09T14:32:27Z
dc.date.issued 2007
dc.identifier.uri http://hdl.handle.net/1850/7668
dc.description RIT community members may access full-text via RIT Libraries licensed databases: http://library.rit.edu/databases/
dc.description.abstract As more companies start doing digital business, the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that includes a typology of new digital ventures - mild, moderate, and extreme = the characteristics of each type of new digital venture and a discussion of how those characteristics shape the success factors of each type of venture. Specific issues addressed include digital or virtual products and services, digital or virtual workplaces, and the effects of relying on Computer-Mediated Communication (CMC). en_US
dc.language.iso en_US en_US
dc.publisher Interscience Pub. The definitive version is available at http://www.inderscience.com/browse/index.php?journalCODE=ijnvo en_US
dc.subject CMC en_US
dc.subject Computer-mediated communication en_US
dc.subject E-business en_US
dc.subject E-commerce en_US
dc.subject Electronic commerce en_US
dc.subject Entrepreneurship en_US
dc.subject Virtual enterprise en_US
dc.subject Virtual organisation en_US
dc.title Taking advantage of digital opportunities: a typology of digital entrepreneurship en_US
dc.type Article en_US
dc.identifier.url http://dx.doi.org/10.1504/IJNVO.2007.015166

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