Digital entrepreneurship

Show full item record

Redirect: RIT Scholars content from RIT Digital Media Library has moved from to RIT Scholar Works, please update your feeds & links!
Title: Digital entrepreneurship
Author: Hull, Clyde; Hung, Yu-Ting; Hair, Neil; Perotti, Victor; DeMartino, Richard
Abstract: As more companies start doing digital business - whether by selling their products online, by selling digital wares, or both - the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that includes a topology of new digital ventures, the characteristics of each type of new digital venture, and a discussion of how those characteristics shape the critical success factors of each type of venture. Specific issues addressed include digital or virtual products and services, digital or virtual workplaces and the effects of relying on computer-mediated communication, the changing role of market orientation across the different types of new ventures, and the instant globalization effect.
Description: Taylor & Francis the definitive version is available at
Record URI:
Date: 2006-07

Files in this item

Files Size Format View
RDeMartinoConfProc07-2006.pdf 2.540Mb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record

Search RIT DML

Advanced Search