From banners to youtube: using the rear-view mirror to look at the future of internet advertising

Show full item record

Title: From banners to youtube: using the rear-view mirror to look at the future of internet advertising
Author: Barnes, Susan; Hair, Neil
Abstract: In twelve short years, Internet advertising has evolved from banners to experiential promotions. In the beginning advertisers viewed the Internet in similar ways as they considered traditional media (television, newspaper, magazines). The idea of using a new medium like an older one, was described by McLuhan's concept of the rear view mirror. This article describes the history of Internet advertising from 1994 to 2006 by looking back to understand the future direction of Internet advertising.
Record URI: http://hdl.handle.net/1850/7724
Date: 2007

Files in this item

Files Size Format View
NHairArticle2007.pdf 103.2Kb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record

Search RIT DML


Advanced Search

Browse