Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important

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Title: Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important
Author: Robert, Katherine
Abstract: This study assessed the importance of interactive features on admissions Web sites by surveying admissions professionals and Rochester Institute of Technology students. The presence of these features on admissions’ Web sites was content analyzed. Admissions professionals rated a prospective student link, an online application, internal links, an online tour/visit registration, and active e-mail addresses as most important. Students rated application status, requesting information by a mailing address and e-mail, internal links, and a consistent main menu as most important. The most present features were links within the admissions site, graphics, links outside of the admissions site, active e-mail, and cookies. Students and admissions professionals differed significantly regarding a prospective student link with admissions professionals rating this feature significantly higher.
Record URI: http://hdl.handle.net/1850/8014
Date: 2009-01

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